Dear marketing professionals,
I just published my paper “The Concept of Luxury Brands”, which discusses the definition and categorization of luxury products and brands. I would appreciate your opinion and feedback! http://www.conceptofluxurybrands.com
Luxury is an Experience rather than materialistic, It could be a an exclusive fine dine or indulging in a spa……Living , Eating & Travelling in style !!!
Luxury is arrivied from the latin word luxus means opulence & is usually associated with “Exclusivity , Limited Editions , By Invitation & Rare .
Consumer’s would like to be associated with Luxury to announce about their arrival & social standing .
It all about living life KINGSIZE !!!
Pinkey N Bharadwaj
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