It is easy to pretend the voice on the phone is not a real person. In sales, one of the most effective things you can do is to put a face to a name and voice. Adcision Luxury Media, a online luxury advertising agency and publisher representation firm and the writers of this newsletter, have spent some quality time exploring the many tools and resources that social networks, specifically LinkedIn, provide and have found them to be tremendously useful. From identifying appropriate contacts to joining groups and finding potential clients, LinkedIn is more than just an avenue for finding a new job or connecting with old colleagues.
Most valuable of all appears to be the groups. From corporate and alumni groups to common interest, it is easy to post discussion questions, relevant news articles and meet others who are in your profession or share common goals. Here are a few Adcision has joined and recommend for those in the luxury space:
–Luxury and Lifestyle Professionals-(12,560 members)- Managed by Lionel Crochet. This group does an excellent job controlling the discussion boards and posting relevant content. Lionel tells us that, “luxury and lifestyle industries cover a lot of connecting business from travel to fashion, jewelery, architecture, design or transportation for instance. I figured those industries and its professionals collaborate enough to create a need for online networking. This may allow businesses and their associates to create bridges, ventures, deals or collaborations. Sites like LinkedIn, Facebook, Ning or MySpace where the Group is present are meant for that and I hope our cheer number of members make more and better business thanks to “Luxury & Lifestyle Professionals.”
–Luxury Interactive– (57 members)- Managed by Steven Peters. This small targeted group will be an excellent tool for networking pre and post show for both London (March 2009) and New York (June 2009).
–The Luxury Letter– We decided to form this group for our members and encourage you all to sign up. The goal of this group is to create a controlled environment for you and your peers to exchange dialogue.
If you are a member of a group that you feel others would find valuable, please let us know by leaving a response on The Luxury Letter blog!
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