The Luxury Letter Blog

A Couple of Chicks e-Marketing Brings a Fresh Approach to Marketing Online to the Caribbean Tourism Community September 17 – 19, 2008 in Puerto Rico
September 3, 2008, 1:17 pm
Filed under: Luxury Events | Tags:

by Sandie Currie, Manager, Media Relations and Communications, Online Revealed

A Couple of Chicks e-Marketing  brings its unique concept of educating hospitality professionals to market tourism online to the Caribbean tourism and travel industry this Fall, 2008.

Tourism marketers must now more than ever rely on the Internet to reach their consumers.  Even in tougher economic times, there continues to be rapid growth in consumers researching and buying travel online.

Attendees of the first ever Online Revealed Caribbean Conference will hear straight talk about how to reach customers directly through tactics like Search Engine Optimization, Paid Search Advertising, Online PR, Social Media Marketing and more in a fun, interactive and non- intimidating environment.

“With three successful Online Revealed Conferences in Canada behind us, we saw the potential to reach out to the Caribbean tourism community with a similar format for learning best practices in marketing to a worldwide audience online,” says Patricia Brusha, Co-Founder of A Couple of Chicks, and Online Revealed.  “Online Revealed focuses on real case studies and practical application workshops to teach attendees how to set up campaigns online, how to measure success and return on investment and how to determine your mix of online and offline marketing dollars,” states Patricia Brusha, Co-Founder of A Couple of Chicks and Online Revealed.

A talented group of industry experts have been retained to present keynote presentations, lead workshops and participate in lively panel discussions. Cal Simmons, The Luxury Letter publisher, will be among the panellists presenting at the conference. Other prominent speakers include Richard Kunz, Principal Consultant, T4G Limited, Paolo Boni, President and CEO VFM Interactive and Ed Radonic, Managing Partner, radonicrodgers design+marketing, all who will deliver keynote addresses.

Representatives from A Couple of Chicks e-Marketing, Expedia, Travelzoo,  Marketwire, Poweri, WorldHotels, and Idea Market will share their expertise on topics from how to work effectively with OTAs to online PR initiatives, from website effectiveness and analysis to social media.

150 Caribbean travel industry professionals from Destination Marketing organizations, Tourism Operators, Hoteliers, Attractions, Media and Marketing Agencies, Programmers, Designers and Tourism Suppliers are expected to attend. A highlight of the conference is the B2B Marketplace where attending companies can register for a one on one private consultation with industry experts on the topic of their choice as it relates to website effectiveness and online marketing strategies.

Caribbean travel industry professionals can register for the two day one of a kind opportunity at  and take advantage of the early bird registration fee of only $299.

Online Revealed is produced by A Couple of Chicks e-Marketing, one of Canada’s most successful online marketing firms for the tourism and travel industry. Learn more about the “chicks” at www.acoupleof or contact Co-Founders Patricia Brusha at or Alicia Whalen at to discover how to maximize your online marketing dollars to increase your online revenues and profile on the world wide web.


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