Publisher Spotlight:
Each month we will be featuring luxury consumer websites, ad agencies, marketing firms and the people behind their success. This month we interviewed Ana Penn (right), founder and CEO of Internet Business Law Services (IBLS).
By Hibben Silvo, Editor
Every game has its rules, and Internet Business Law Services (IBLS) is the keeper of the Internet’s. In the vast expanse that is the world wide web a framework of policies has been established to ensure that its players play fair. Their website describes them as, ” the leader in keeping everyone who uses the Internet apprised of the global laws and regulations that affect their online experience.”
With every advertising dollar needing to be carefully spent, sometimes thinking outside the box is the best game plan of all. IBLS may not be the first to come to an advertiser’s mind when planning a luxury campaign but they couldn’t be a more perfect fit. With an average House Hold Income of $200k and an international reach that extends to 200 different countries IBLS is a site that will ensure your ads are catching the attention of the exact calibur of consumer your campaigns are targeting.
Ana Penn,
IBLS’s founder and CEO, was kind enough to answer some of our questions:
Publisher Questionnaire
Adcision: Why did you launch _IBLS_. com and what need has it fulfilled?
Ana: IBLS was launched in 2000 because there simply wasn’t anywhere to go to find out what the laws and regulations of doing business over the Internet were. We have fulfilled the unique niche of easy to read and understand E-commerce legal information and online education for business and legal professionals from around the world.
Adcision: Which three brands are you the most proud to have run on your site?
Ana: Horchow, Christies and Five Star Alliance.
Adcision: Give me an example of something your readers discovered on your site that they probably wouldn’t have known about otherwise.
Ana: How easily understood our legal summaries are when written in non-legal ease by some of the worlds leading attorneys.
Adcision: Please describe a typical visitor to your site — what he/she is like, what motivates them to visit, what engages them while they are there.
Ana: The typical visitor to the site is a high level business executive or government official who is looking for answers to an E-commerce legal question, or is looking to increase their knowledge in a variety of E-commerce law fields. They typically stay due to the diverse amount of proprietary content and network of professionals that they have access to.
Adcision: Does your site have any unique features that you’re proud of?
Ana: We have many unique features on our site that we are proud of. First of all, our “Digital Library” is the only one of it’s kind. All of the legal summaries are written by E-commerce experts from all around the world and they are in non-legal ease so that they are easily understood by all business people, attorneys and government officials. We also have the only online masters degree program in law that is approved by the ABA (American Bar Association).
Adcision: What do you wish more people knew about your “publication”?
Ana: How easily accessible the information is, which can save companies thousands of dollars on attorneys fees or fines and link them directly to the experts who wrote the articles.
Adcision: Can you namedrop… any well-known persons engaged with your site?
Ana: We have had two separate U.S. Federal Trade Commissioners fly out from Washington to be the keynote speakers at our 2 global conferences. We are also preparing to publish a traditional book on E-commerce taxation with Oxford University Press, who are the oldest publishers in the world. We anticipate the book coming out in March. Lexis Nexis, Westlaw and EBSCO are also some of our legal publishing partners that we are proud to be associated with.
Adcision: What is the best source of traffic to your website?
Ana: Our bi-weekly Internet Law News portal, it has given us great exposure on all the major search engines and gained a very loyal and growing readership.
Adcision: How do you get your content?
Ana: From our over 450 law firm charter partners from 42 countries.
Adcision: Please share some demographic information about your audience (i.e. average home value, average HHI, male/female ratio, etc.)
Ana: Our average audience member is approximately 45, 65% male and 35% female with a HHI of $110,000
